We are now live in a new world that is dominated by all sorts of
screenss. We are spending our lives reading screens from morning to night. As a result our perception starts to change gradually. Compared with static images, we definitely prefer dynamic images more. Information in dynamic forms is more convincing, it affects our perception stronger.
TV screens have taken over our personal home space and keep on multiplying. Whilehuge LED media facadesor smaller LCD/LED screens displayingadvertising content occupy all pubilic indoor rooms, streets, squares, and cities around the world.
Advertising companies have kept implementing new technology and redistributing the market between themselves. It was a risky venture 10 years ago, as the price of
LED outdoor systemswas 10 times what it is today. With the cost of dynamic signages get lower and lower, small business gradually accept
digital advertisings, and this gives a new impetus for the manufacturers of screens around the world. Today dynamic digital screens are affordable and actively penetrating small and medium business. A New York Times article stated about 70% of city population see dynamic digital signage every day. These screens include not only computer monitors at work and TV screens at home, but also numerous advertising and informational screens in shops, streets, squares, hotel halls, staduims,and many other public spaces.
Digital screenshelp doing brand building, increasing sales and turnover of goods, dissemination of information about business, improving viewer/customer experience. There is no doubt that
dynamic digital signagesmake a good job of educating the public and getting us used to new ideas, technologies and new structure of network business. We have to admit
dynamic display screensbecome the major information carrier for both social events and commercial advertising.
A new digital generation is growing up!
