Brief Discussion on Some Important Elements Affecting The Successful Outdoor digital Advertising Screens

There is no doubt that the LED digital video screen is a revolution in outdoor advertising area. And there are a lot comparisons between digital advertising screens and traditional outdoor advertising billboards are discussed already, so we won't not talk this anymore. Now, we are going to briefly discuss some important elements that affect the successful outdoor digital advertising video screens.

For a successful application of outdoor video screen networks, the right selection of installation places and the appropriate strategy of advertising is critical.

A place of good traffic and passengers flow of course the best. But that is not enough, if the advertising strategy is not correct. For a outdoor video advertising, a piece of adverting of 10~15 seconds is appropriate, and video ads are repeated every one to two minutes, is much better than one advertising of  1~2 minutes and repeated half and hour to an hour. This short periodical repetition helps viewers better memorizing the advertising information. 

Also, although all TV advertising content or pictures can be displayed on a outdoor video screens, but there is total difference. TV advertising content is for indoor close viewing, so text message in the content can be small. But for a outdoor video screen, if the text message is not big enough, the viewers are difficult to notice it, so advertising at some distance becomes inefficient. For example, if a big shopping mall is advertising the off-season sales campaign, and the advertising video is very attractive, but the 
shopping mall address at the bottom of the video is not clear enough for viewers to read, this advertising become useless at certain distance.

When we walk or drive passing some crossroads, we see there is a big and amazing large LED media facade, it sometimes does not have full-scheduled advertising content to display, so they just broadcast advertising for the LED screen itself one time and time again.  Actually, the screens can display more general information which people are interested at this time,such as the latest news, weather forecast, even the local time, etc. This makes people feel, besides massive commercial advertising, they could also find a lot interesting and valuable things for they to watch, so they might stop to watch he screens, or remember to watch the screen every time when they pass the screens.