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LED sign advertising is cost-effective and much more flexible than tradition advertising media.
LED sign advertising is cost-effective and much more flexible than tradition advertising media.
Every business wants to advertise their products or service at lowest cost as possible, while get profit maximally. And some traditional advertising companies may still think that an investment in LED signs will cost them much, much more than that in traditional signs or media facade, or invest in their advertising on radio, newspapers. Yes, at the first glance, it is really reasonable thought that LED sign is much more expensive than traditional signs or advertising media . But is it really so ?
This cost-effectiveness of LED signs is measured by CPM ( calculating an advertisement's cost per thousand persons). In a typical American town, LED signs have CPM as little as only $0.15, while the average CPM of newspaper is $7. These datum are incredible. A low CPM of LED signs sufficiently explains LED signs is actually more cost-effective than traditional advertising.
Every business wants to advertise their products or service at lowest cost as possible, while get profit maximally. And some traditional advertising companies may still think that an investment in LED signs will cost them much, much more than that in traditional signs or media facade, or invest in their advertising on radio, newspapers. Yes, at the first glance, it is really reasonable thought that LED sign is much more expensive than traditional signs or advertising media . But is it really so ?
This cost-effectiveness of LED signs is measured by CPM ( calculating an advertisement's cost per thousand persons). In a typical American town, LED signs have CPM as little as only $0.15, while the average CPM of newspaper is $7. These datum are incredible. A low CPM of LED signs sufficiently explains LED signs is actually more cost-effective than traditional advertising.
What's more, LED signs offer flexibility that is unmatched by any other traditional signs. An LED sign in front of a stores can advertise the different hot sales everyday, an LED signs at the roadside reminds people of the slippery road when it is rainy, and an LED sign at a shopping mall advertises down coats when the temperature unexpected dropped down, etc.
